Objectcube to Offer Turnkey DRM Solution with Source Code
By: Tripp Daniels

TORONTO, Jun 09, 2005 – Online video solutions provider Objectcube has begun shipping a turnkey DRM solution that includes the application source code.

By shipping source code with its application, Objectcube’s goal is to provide webmasters and content producers much-needed flexibility by freeing them from any single DRM solutions provider.

When a producer or website encrypts its content using a third-party provider’s DRM URL, it is at the mercy of the DRM provider. The producer or website has no control over the situation if the provider goes out of business or raises the price of licenses.

Objectcube’s turnkey DRM solution gives website owners a ready-to-go setup that is installed on a Windows 2003 server with a MySQL database. More importantly, the client gets the source code for the DRM application and access to the database that holds the DRM keys. This allows the client to change the software or add new functions as needed.

"Our solution means that no one will be forced to relinquish ownership of their content to a DRM provider,” said Objectcube Chief Technology Officer Jay Janarthanan. “Unfortunately, that’s what firms are forced to do when they DRM a movie or music using a third-party provider’s DRM URL and then get locked in for the rest of the content’s life cycle.”

He added, “Customers are the mercy of the DRM provider, and if the provider goes out of business, the content also stops working – and that leaves a lot of angry end users.”

Objectcube’s staff of DRM developers can customize the DRM system based on customer requirements at any time. In the event the customer decides to work with another provider, they can easily do so because they have access to both the source code and the database.

Objectcube charges only a one-time fee for its solution.